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CLX · The Clorox Company

Last updated May 24, 2026
Recommendation
HOLD
12-Month Target
$100.00
+5% return
Reference Price
$95.10
May 24, 2026
L2 Capital Institutional Verdict

The Clorox Company (CLX) is currently rated HOLD with a 12-month valuation target of $100.00 (implied return: +5%). Based on forensic analysis of SEC filings and audited cash flows, Moderate conviction reflects The Clorox Company (CLX) is rated Hold with a 12-month target of $100, implying approximately 5% price upside, reflecting limited....

Executive Thesis

The Clorox Company (CLX) is rated Hold with a 12-month target of $100, implying approximately 5% price upside, reflecting limited near-term catalysts amid margin pressure and flat organic sales. CLX’s defensive consumer staples portfolio benefits from strong brand equity and steady demand in household and lifestyle segments, underpinning its resilient competitive moat. However, margin contraction driven by inflationary cost headwinds, inventory step-ups, and modest volume declines underscore operational challenges, while earnings gains are largely attributable to one-off items rather than sustainable growth. We recommend a neutral stance, suggesting investors maintain current exposure without incrementally accumulating or reducing shares.

Audited Fundamentals

Revenue $7.39B +4.0% YoY
Gross Margin 39.4% GAAP Audited
Free Cash Flow $930.0M Operating CF - Capex
Net Debt $2.28B Total Debt - Cash

Frequently Asked Questions: CLX

What is L2 Capital's investment rating and price target for CLX?

L2 Capital currently maintains an institutional rating of HOLD on The Clorox Company (CLX) with a 12-month target price of $100.00 (implied return: +5%), backed by Moderate conviction.

What is the core investment thesis for CLX?

The Clorox Company (CLX) is rated Hold with a 12-month target of $100, implying approximately 5% price upside, reflecting limited near-term catalysts amid margin pressure and flat organic sales. CLX’s defensive consumer staples portfolio benefits from strong brand equity and steady demand in household and lifestyle segments, underpinning its resilient competitive moat. However, margin contraction driven by inflationary cost headwinds, inventory step-ups, and modest volume declines underscore operational challenges, while earnings gains are largely attributable to one-off items rather than sustainable growth. We recommend a neutral stance, suggesting investors maintain current exposure without incrementally accumulating or reducing shares.

What are CLX's latest audited financial fundamentals?

According to audited SEC EDGAR filings, The Clorox Company reported total revenue of $7.39B (+4.0% YoY), Gross Margin of 39.4%, Free Cash Flow of $930.0M, and Net Debt of $2.28B.