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NOW · ServiceNow, Inc.

Last updated Jul 24, 2026
Recommendation
BUY
12-Month Target
$125.00
28.2% return
Reference Price
—
July 24, 2026
L2 Capital Institutional Verdict

ServiceNow, Inc. (NOW) is currently rated BUY with a 12-month valuation target of $125.00 (implied return: 28.2%). Based on forensic analysis of SEC filings and audited cash flows, Moderate conviction reflects ServiceNow, rated BUY with a 12-month target of $125.00 implying a 28.2% return, currently trades at a multiple discount reflecting....

Executive Thesis

ServiceNow, rated BUY with a 12-month target of $125.00 implying a 28.2% return, currently trades at a multiple discount reflecting market concerns over growth sustainability despite strong fundamentals. The company’s durable competitive moat is anchored in its 20% organic subscription growth, 98% customer retention, and accelerating AI monetization that is expanding its enterprise workflow platform beyond traditional IT service management. However, investors must account for the substantial $7.5 billion debt load from the Armis acquisition, $13.6 billion in goodwill and intangibles, and the significant divergence between GAAP and non-GAAP profitability driven by stock-based compensation and amortization. We recommend accumulation on weakness given robust demand, solid cash flow margins, and favorable risk/reward dynamics amid ongoing secular growth.

Audited Fundamentals

Revenue $8.97B +23.8% YoY
Gross Margin 78.6% GAAP Audited
Free Cash Flow $2.70B Operating CF - Capex
Net Cash -$1.90B Total Debt - Cash

Frequently Asked Questions: NOW

What is L2 Capital's investment rating and price target for NOW?

L2 Capital currently maintains an institutional rating of BUY on ServiceNow, Inc. (NOW) with a 12-month target price of $125.00 (implied return: 28.2%), backed by Moderate conviction.

What is the core investment thesis for NOW?

ServiceNow, rated BUY with a 12-month target of $125.00 implying a 28.2% return, currently trades at a multiple discount reflecting market concerns over growth sustainability despite strong fundamentals. The company’s durable competitive moat is anchored in its 20% organic subscription growth, 98% customer retention, and accelerating AI monetization that is expanding its enterprise workflow platform beyond traditional IT service management. However, investors must account for the substantial $7.5 billion debt load from the Armis acquisition, $13.6 billion in goodwill and intangibles, and the significant divergence between GAAP and non-GAAP profitability driven by stock-based compensation and amortization. We recommend accumulation on weakness given robust demand, solid cash flow margins, and favorable risk/reward dynamics amid ongoing secular growth.

What are NOW's latest audited financial fundamentals?

According to audited SEC EDGAR filings, ServiceNow, Inc. reported total revenue of $8.97B (+23.8% YoY), Gross Margin of 78.6%, Free Cash Flow of $2.70B, and Net Debt of -$1.90B.